20 Engaging Content Ideas
Keeping content fresh and relevant is a must for any small business. Check out these ideas and tips for creating content your audience will love.
1. Create Lists
Although lists may seem boring or dated, the truth is that in a time-crunched world, lists of tips or things to do are what catch the eye. People are much more likely to click on “10 Tips to Create a Great Video” because it is easy to read and readers know exactly what the article is about.
2. Go Negative
It may sound backwards, but most people prefer to read bad news or things they should avoid. Instead of taking the positive angle, try the negative angle and watch your traffic increase.
3. Share Infographics
Infographics are a growing trend this year as they combine text and images to present information. Pinterest and Instagram are prime examples of infographics. Incorporate infographics in your content!
4. Curate Content
Need content quick? Save time and effort by researching a relevant topic on Google. Package information from some of the best articles and give your readers a concise, all-in-one read.
5. Provide How-To Posts
With the advent of how-to’s crafts and recipes on Pinterest, people are craving instructions. Give readers an easy to read, understand, and implement how-to framework and they will appreciate and admire your blog or website.
6. Share News
Relevant information is a must. People want to know what is current in their industry, city, and the world. Help your readers find news easily and quickly by creating, publishing, and promoting news content fast. The Huffington Post is an excellent example of successful news sharing.
7. Do Research
Whether you find your facts from a singular source or multiple sources, make sure your facts are embedded in well-structured articles. People may want proof, so ensure your facts are valid and can be verified. Don’t be afraid to cite your sources either!
8. List Case Studies
Facts and research are great, but case studies are real-world proof that your techniques work. Provide a list of case studies on your blog or website and your advocates will lap it up.
9. Shave Evergreen Content
Evergreen content is content you can share with your readers for a long time. Sure, people crave new information and content, but some content is timeless and is just as relevant today as it was a few years ago. Content that provides a framework or covers principles will give you longevity and endurance. Social media or marketing frameworks are a good go-to.
10. Post Images
Images are easy to share and attract attention. Content like screenshots or images that convey ideas, concepts, or stories provide an emotional impact. Images can make you laugh, cry, or inspire new thought. Pic Monkey is a great, free photo editing service you can use, or try generating a meme!
11. Create Videos
In a fast-paced society like today, people are more likely to watch a video than ready an article. Use videos to share stories or ideas. You can vlog, use Prezi, or pull existing videos from YouTube to create content people will love. Take advantage of how easily video streams on the Internet and incorporate videos into your content marketing.
12. Post to SlideShare
SlideShare is YouTube for PowerPoint presentations. Transform your articles, papers, and blog posts into a bulleted PowerPoint and upload the presentations to SlideShare. SlideShare is visual, which followers love, and displays ideas and concepts quickly and easily. Give SlideShare a try today!
13. Create Top 10 Lists
People want the best. Organize your content in top 10 lists, and people will appreciate your expertise.
Example: 10 Top Pinterest Boards
14. Write Tool or Application Reviews
Everyone is searching for tools and apps that make life easier on the web. Make it easier for your reader to find and download helpful software or tools. If you have the knowledge and means to write the applications yourself, even better!
15. Solve Problems
Acknowledge the major issues within your industry and provide step-by-step instructions about solutions. Readers value solution based content. Case Studies are another great way to showcase your ability to transform problems into effective solutions.
16. Compile Statistics and Facts
Include statistics and facts in your articles and titles. You’ll be pleasantly surprised on how many clicks and shares a powerful statistic can produce.
Example: “56 Incredible Social Media Marketing Facts and Statistics for 2012”
17. Share Quotes
Inspiring or thought provoking quotes are moving and people are more likely to share or like they can connect with. Try adding quotes to your Facebook and Twitter!
18. Create a Podcast
Podcasting was very popular when it surfaced a few years ago, and now it is making a comeback. If you aren’t familiar with creating podcasts, no worries, it is easier than ever! You can create new content through podcast or transform existing articles or evergreen content and turn them into podcasts as well. Podcasts are easy for people to use. You can download and listen to podcasts anywhere!
Example: Marketing is Dead
19. Write an eBook
Spread your content by turning your existing content into an eBook. You can use your eBook as an incentive to build your email list. Ask people to submit their names and email addresses to access valuable information through your eBook.
20. Share a Transcript.
Transcript services are easy and low cost, so turn your podcasts and videos into documents or blog entries.